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25th January 2024 @ 05:00 am GMT
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Diamond Bus East Midlands

The latest Rotala acquisition represents the entry into the East Midlands, a new market for the Group.

About Diamond Bus (East Midlands) Ltd

Diamond Bus East Midlands has been born from the recent aquisition of Midland Classic Ltd, of Burton upon Trent.

Midland have been the principle operator in Burton upon Trent, from it provided bus services to other nearby towns such as Uttoxeter, Ashby-de-la-Zouch and Lichfield. This latest move represents an extension of the Group's business to a new territory in the East Midlands from which further growth will be targeted. 

Geographically, the aquired Diamond Bus East Midlands depot is adjacent to our existing operations in the West Midlands and so can be easily managed from the regional Head Office, As the integration with the Group's centralised IT systems, accounting, purchasing, stock control and payroll systems are introduced.


Key Facts

Managing Director Robert Baker
Operations Manager Ilyas Hafezji
Geographic Area Staffordshire, South Derbyshire
Revenue £6 million
Approx Passenger Journeys
on registered services
Average Number of Employees 110
Fleet Size 60


Contact Details

Diamond Bus (East Midlands) Ltd
Hallbridge Way
Tipton Road
B69 3HW

Telephone: 0121 322 2222
Email: comments@diamondbuses.com